There are many ways to increase brand awareness. You can employ a variety of strategies to entice current, potential, and future customers to stay loyal to your cause. At the root of effective marketing, and ultimately brand awareness, is the ability to convey honesty, trust, and community through the story your brand is trying to tell. 

Photography is a strategic marketing tool that can amplify your brand building efforts. The scope of possibilities ranges depending on the size of the company and intention. A savvy brand photographer can even scale services to influencers and soloprenuers who might have smaller budgets but still can benefit from targeted marketing strategies. 

Brand Building

Hiring a brand photographer provides an excellent opportunity to build a cohesive story - a story that invites people to understand the purpose and intentions of YOUR company or goals. Working closely with a photographer can help develop the foundation and direction you would like your brand to take. Photos are versatile and flexible in usage. You can use tools like a shot list to build out a crossfunctional asset library  for emails, social media, product/lookbook, and visual graphics. You can define and refine branding by employing brand colors, logos, and slogans into photos as well. 

 Starbucks, for example, social media platforms feature graphic images saturated with brand-specific imagery coupled with colors, fonts, and elements that unify the company’s brand image across all platforms.

Trust

Working with a brand photographer develops a level of clarity, honesty, and trust. 

The beauty comes in the ability to communicate directly. There is no room for misunderstanding because you can spend time developing ideas tailor made for your brand needs. 

You also get a chance to create high quality imagery from scratch; unique and personal with the intention of building a community around YOUR brand. 

Expertise

 Another immediate benefit is that you are working with a professional who can provide the tools, insight, and experience to help achieve your brand vision. 

The experience they provide can be the difference in how your customers view your brand. Anyone can take photos, but do they possess the knowledge to create depth, or color grade for maximum visual impact? Consider the level of quality you want your brand to radiate and find artists who fit the bill. 

Customers respond to quality product imagery. Trusting a brand photographer to create visuals that are consistent with your brands imagery can help influence customer behavior and potentially establish a positive association for the customer moving forward. 

Final Thoughts

As I stated earlier, a brand photographer can be a multipurpose tool in any company’s arsenal. Even for influencers, working with a brand photographer can help make the difference in how the public views you. Quality imagery coupled with strategic placement can leverage you as an authority in your niche. 

The value in building a working relationship with a photographer stems in the ability to create, define, and build any type of image or story you want your customers to experience. At the end of the day, no one can support your cause or buy your product if they never get the chance to see it.